Kick into Reading

In 2009-10 The George Ewart Evans Centre for Storytelling partnered with National Literacy Trust, BBC, Cardiff City Football Club and Cardiff Libraries to deliver Kick into Reading, a scheme using storytelling and sport to encourage children’s reading. This was captured by a BBC2 Documentary Kick into Reading, nominated for a Celtic Media Award. The scheme, run in 24 clubs across England and Wales, generated many articles. Participating clubs’ coaches still tell stories in their community work and the Football Association recommends that community coaches include story books in their kit bags, to use when working with children.